The Value Mapping Consortium is a community of market and thought leaders who are committed to helping companies of all sizes institutionalize the principles of solutions selling, through the implementation of systematic and customer centric positioning, messaging, and knowledge sharing processes

Even with all the talk about selling solutions, most companies still approach their marketing & sales messaging from the inside-out (product perspective). In today’s markets however, marketing and sales organizations need to get better at understanding, and then communicating their value and differentiation from the customer’s perspective (outside-in) if they want to survive and prosper.

The members of the Value Mapping Consortium believe that this will only happen through simple, yet systematic processes that help Marketing and Sales organizations institutionalize a more explicit understanding of their customer’s needs, as well as the underlying issues that drive those needs.

With these new insights, marketing and sales organizations will be better able to define, position, and communicate both the value and differentiation of their solutions from the outside-in, as effectively as they now do from the inside-out.

The Value Mapping process is at the center of this vision.

The Value Mapping Consortium has three primary objectives: 

1. To educate the marketplace on new and innovative ways to improve Marketing and Sales alignment and effectiveness with an emphasis on the Value Mapping process.
2. To provide marketing and sales management with a single source to find products and services that will help them implement these innovations through out their enterprise.
3. To provide Product Managers and  Marketers with a FREE Basic ValueMapper™service so that they can improve the positioning and messaging of their solutions and experience the simplicity and power of the Value Mapping process first hand.