Founders

The four Founders of the Value Mapping Consortium Are:

Avitage
Avitage enables business professionals in sales, sales support, marketing, training and the executive suite to instantly assemble and deliver tailored communication programs from a central library of pre-produced and shared message modules, to motivate behavior change and action.

Bob Schmonsees
Bob is the inventor of the Value Mapping Process, and the driving force behind this Consortium. He is a well known author and speaker, as well as a leading authority on marketing and sales alignment and effectiveness

The CMM Forum
The CMM Forum is a consulting and training company, specializing in the Customer Message Management™ (CMM) system for creating and delivering more customer-relevant, sales-ready marketing .The company also plays a significant thought leadership role as the director of the American Marketing Association’s Marketing and Sales Alignment Forum.

Pragmatech Software
Pragmatech is the worldwide leader in improving sales effectiveness through personalized communications. Pragmatech enables sales and customer-facing teams to automate the delivery of "customer ready" information tailored to the specific needs of individual prospects and customers.