Our Objectives

The Value Mapping Consortium has three primary objectives: 

1. To educate the marketplace on new and innovative ways to improve Marketing and Sales alignment and effectiveness with an emphasis on the Value Mapping process.
2. To help Product Managers and Product Marketers become more proficient “solution marketers” so that they have more strategic impact on revenue.  
3. To provide marketing and sales management with a single source to find products and services that will help them implement these innovations throughout their enterprise.
4. To provide Product Managers and Marketers with a FREE Basic ValueMapper™ service.  A single user service with an integrated self directed learning program that teaches them the fundamentals and best practices of solution centric positioning and messaging while they  experience the simplicity and power of the Value Mapping process first hand.