The Value Mapping Consortium was a collaborative research project of 16 companies led by Bob Schmonsees to find a better way for Product Management & Marketing organizations to support a complex solution centric sale.

As a result, Bob created ValueMapper™, a revolutionary web enabled messaging process that helps companies more clearly define the value and differentiation of complex products and services, and more effectively transfer that value and differentiation knowledge to sales .  View  5 Minute Video

In 2009, SPI International adopted ValueMapper  as the underlying messaging  technology for Solution Selling®

Bob also offers a generic version of ValueMapper that supports  all other sales methodologies. For more information  on either the generic  or  the  Solution Selling ® version , please contact  Bob directly