What people are saying

“Value creation is the heart of any business, and the Value Mapping process lets you create a visual map of your company’s “Value DNA” containing all the different elements of your value propositions so that they are as crystal clear as a mountain  lake. This is truly a revolutionary process, which in my view will become as important to marketing as forecasting is to sales.”  Gerhard Gschwandtner, Founder & Publisher of Selling Power Magazine

“Software Product Managers and Product Marketers have been talking about positioning their products and services from the “outside-in” perspective of the customer for over a dozen years now.  Until today, however, the only tool they had to do this was a static positioning document.   A well constructed Value Map is like a positioning document on steroids.  Not only does it enable Product Marketers to more explicitly define their product’s value and differentiation from the customer’s perspective, it gets better over time, and it also helps them more effectively transfer that critical knowledge to the sales force. This increases their strategic impact on the whole enterprise. “
Jim Foxworthy  President, Marketing Forensics