Building Great Value Maps

Building Great Value Maps is an intense three to four hour on-site session geared at companies who want to train their Product Management & Marketing Team on the Value Mapping Process and the ValueMapper Service.  Each session is customized for each company and takes attendees through an interactive process that results in the creation of a rudimentary Value Map for one of their company’s solutions.  During the session attendees will learn some of the subtleties and nuances of solution centric positioning and messaging that will enable them to create more compelling, customer- relevant, and sales-ready Value Maps

Building Great Value Maps is taught by Bob Schmonsees or Tim Riesterer and Diane Emo of The CMM Forum. Scheduling can be arranged by contacting them directly. Or you can reach them through your Avitage or Pragmatech account manager.