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Vignettes
In order to improve the knowledge transfer
experience for our visitors, throughout the Consortium site we have made
liberal use of short specific streaming media vignettes organized under
the following three topics:
The Solution Messaging Problem
The Value Mapping Process
ValueMapper™
This format of short topic specific vignettes should
also make it easy for you to grab any vignette and email it to someone.
We hope that you find these vignettes helpful.
The Solution
Messaging Problem
Understanding the Core Problem: 11 Minutes
This session provides a detailed analysis of the
fundamental marketing and sales messaging challenge facing companies with
complex products and services who are trying to change to more of a
solutions centric business model. That challenge is their inability to
effectively communicate compelling value and differentiation from the
customer’s perspective.
The Value
Mapping Process
Consortium Home Page 3 Minute Overview: 3.5 Minutes
This is a short executive summary of the problem that the Value Mapping
process addresses and the unique way it solves it.
Value Mapping Process Executive Walkthrough: 7
Minutes
This session discusses the underlying concepts, data model, and workflow
of the Value Mapping process.
The Transformational Impact of Value Mapping: 5 Minutes
This session discusses the various impacts of the Value Mapping process
on both the Product Marketing and Sales functions it contains a frank
discussion on the challenges of thinking outside-in from the customer’s
perspective.
ValueMapper™
ValueMapper
Executive Summary: 6 Minutes
This vignette provides an executive level overview of the business
problem that ValueMapper solves, and how this revolutionary marketing and
sales alignment and effectiveness framework helps institutionalize the
principles and best practices of solution centric marketing &
selling.
ValueMapper Fundamentals: 5 Minutes
This is a short business and functional overview on the fundamentals of
ValueMapper.
ValueMapper Executive Walkthrough: 11 Minutes
This session provides a high level walkthrough of a revolutionary new web
service called ValueMapper.
ValueMapper
Constructs, Terminology, & Workflow: 9 Minutes
This vignette describes how ValueMapper is architected and how it
works. It is also part of the ValueMapper Planning &
Quick Start Program
ValueMapper Product Walkthrough 10 minutes
This provides a detailed walkthrough of an actual value map that was
built for ValueMapper. It is also included in the ValueMapper Planning
& Quick Start Program.
ValueMapper Planning &
Quick Start Program (3 Min Intro)
ValueMapper’s
Planning & Quick Start Program is a modular step by step tutorial and
map creation process that’s designed to teach Product Managers and
Product Marketers the fundamentals and best practices of solution centric
positioning and messaging while they build a Value Map for a single
solution.
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