ValueMapper Workflow
ValueMapper is a patented web service that guides product management, marketing, and sales organizations through a simple three stage process that helps them visualize and explicitly define both the value and differentiation of their products and services in the context of four critical factors:
- The different markets and stakeholders they sell to
- The high level needs and objectives of those markets and stakeholders
- The underlying issues and problems that drive those needs
- Their competitors who also solve those needs and issues
The end result is a small relational knowledge base that contains the most important marketing and sales facts, insights, and opinions (i.e. the raw materials knowledge) that drive a successful solution centric marketing and sales process. The Entire Workflow is available as a downloadable PDF below, and it is broken down into segments on the Left Navigation.
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