Benefits by Function

A well constructed Value Map helps:

• Strategic Marketing by
• Creating a common framework for consistent customer centric branding and messaging
• Product Management & Product Marketing by:
• Simplifying the creation of compelling, differentiated and solution centric value propositions.
• Reducing their sales support load through more efficient and effective knowledge transfer to marketing communications and sales
• Increasing their strategic impact and improving their control and influence over marketing and sales strategy and tactics
• Enhancing the feedback they receive from the sales channels
• Marketing Communications by:
• Improving the quality and sales-readiness of collateral & presentations. 
• Increasing the results of their branding and lead generation programs.
• Reducing their total cost of content and collateral.
• Sales by:
• Improving revenue performance by
• Institutionalizing the principles of solutions selling
• Giving sales people the confidence to engage their prospects and customers at a higher level.
• Increasing the quality of selling conversations so they are more substantive and business oriented
• Reducing sales and new product ramp up time /costs
• Reducing sales training and sales support costs